Hands Free Communication Device
Blue sky product story for enhanced mobile communication
Effe is a blue sky idea for the marketing department at Orange looking into hands free
communication devices in a 20-year future scenario.
According to cognitive scientist Don Norman and psychologist Albert Mehrabian, when having a face to face conversation, about 60 percent of our meaning is derived from nonverbal signals. For this reason only about 40% of our meaning is communicated during a traditional phone call.
Thanks to a new technology called Earswitch, facial expressions are detected and communicated to the other party’s device as a spectrum of colour-coded glows.
The chromatic message is gently perceived around the edges of the users’ visual field to enhance the emotional exchange of the call.
ROLE: design research, visual ethnography, product design, model making, photography
OUTCOME: ethnographic research, blue sky product idea and prototype.