Marco Monterzino Industrial Designer and Innovation Consultant London consumer electronics hack
Orange Label.png

Hands Free Communication Device

Blue sky product story for enhanced mobile communication

Effe is a blue sky idea for the marketing department at Orange looking into hands free
communication devices in a 20-year future scenario.

According to cognitive scientist Don Norman and psychologist Albert Mehrabian, when having a face to face conversation, about 60 percent of our meaning is derived from nonverbal signals. For this reason only about 40% of our meaning is communicated during a traditional phone call.

Thanks to a new technology called Earswitch, facial expressions are detected and communicated to the other party’s device as a spectrum of colour-coded glows.


The chromatic message is gently perceived around the edges of the users’ visual field to enhance the emotional exchange of the call.

YEAR: 2011

ROLE: design research, visual ethnography, product design, model making, photography

OUTCOME: ethnographic research, blue sky product idea and prototype.

CLIENT: Orange

'' Exhibited at the ‘Orange
lends an Ear’ exhibition in Paris. ''
Marco Monterzino Industrial Designer and Innovation Consultant London consumer electronics hack
Marco Monterzino Industrial Designer and Innovation Consultant London consumer electronics hack
Marco Monterzino Industrial Designer and Innovation Consultant London consumer electronics hack
Marco Monterzino Industrial Designer and Innovation Consultant London consumer electronics hack
Marco Monterzino Industrial Designer and Innovation Consultant London consumer electronics hack