I am a London based human centered designer and innovation consultant.
I specialise in cross category innovation between user insight and product design. A key aspect of my role is to dramatically de-risk your innovation process.
My aim is to help teams to find forward looking and resourceful solutions for thriving in today's heavily disrupted markets.
I am a London based human centered designer and innovation consultant.
I specialise in cross category innovation between user insight and product design. A key aspect of my role is to dramatically de-risk your innovation process.
My aim is to help teams to find forward looking and resourceful solutions for thriving in today's heavily disrupted markets.
I am a London based human centered designer and innovation consultant.
I specialise in cross category innovation between user insight and product design. A key aspect of my role is to dramatically de-risk your innovation process.
My aim is to help teams to find forward looking and resourceful solutions for thriving in today's heavily disrupted markets.
I am a London based human centered designer and innovation consultant.
I specialise in cross category innovation between user insight and product design. A key aspect of my role is to dramatically de-risk your innovation process.
My aim is to help teams to find forward looking and resourceful solutions for thriving in today's heavily disrupted markets.
I am a London based industrial design consultant with a specialist product innovation skill set and a background in strategy and communication. Since graduating from the MA Industrial Design course at Central Saint Martins School of Art and Design in 2012, I have been operating in cross category innovation between user insight and product design. My services are modular and can be tailored to suit a diverse range of projects.
I am a London based industrial design consultant with a specialist product innovation skill set and a background in strategy and communication. Since graduating from the MA Industrial Design course at Central Saint Martins School of Art and Design in 2012, I have been operating in cross category innovation between user insight and product design. My services are modular and can be tailored to suit a diverse range of projects.
I am a London based industrial design consultant with a specialist product innovation skill set and a background in strategy and communication. Since graduating from the MA Industrial Design course at Central Saint Martins School of Art and Design in 2012, I have been operating in cross category innovation between user insight and product design. My services are modular and can be tailored to suit a diverse range of projects.
I am a London based industrial design consultant with a specialist product innovation skill set and a background in strategy and communication. Since graduating from the MA Industrial Design course at Central Saint Martins School of Art and Design in 2012, I have been operating in cross category innovation between user insight and product design. My services are modular and can be tailored to suit a diverse range of projects.
Your human centered designer
and innovation consultant
Your human centered designer
and innovation consultant


Biotech Startup Kit
End-to-end human-centered innovation consultancy for biotech startup
User Research Design Sprint Facilitation Product Innovation
THE CHALLENGE
Jellagen is a biotech company specialised in medical grade collagen products from sustainable jellyfish sources. As a recipient of a government grant for early-stage human-centered innovative startups, Jellagen needed guidance in engaging with customers, users and wider stakeholder research to identify high-value product innovation opportunities.
THE APPROACH
Working closely with the CEO and the R&D team and as an associate to a specialist insight agency, I guided the startup through each stage of its journey from initial market insight to successful manufacturing and launch. By facilitating a series of agile design sprints, we were able to translate innovative ideas into practical solutions, ensuring the project met both customer needs as well as business objectives.