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Marco Monterzino Industrial Designer and Innovation Consultant London for bio-tech Startup
Marco Monterzino | Human-centered Designer & Innovation Facilitator

Biotech Startup Kit

End-to-end human-centered innovation consultancy for biotech startup
 User Research     Design Sprint Facilitation     Product Innovation  

THE CHALLENGE

Jellagen is a biotech company specialised in medical grade collagen products from sustainable jellyfish sources. As a recipient of a government grant for early-stage human-centered innovative startups, Jellagen needed guidance in engaging with customers, users and wider stakeholder research to identify high-value product innovation opportunities.
THE APPROACH

Working closely with the CEO and the R&D team and as an associate to a specialist insight agency, I guided the startup through each stage of its journey from initial market insight to successful manufacturing and launch. By facilitating a series of agile design sprints, we were able to translate innovative ideas into practical solutions, ensuring the project met both customer needs as well as business objectives.​​

THE RESULT
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Thanks to the in-depth qualitative insights gathered during the research phase, we were able to refine the product to meet user needs with exceptional precision. This thorough understanding of our target market allowed us to rapidly develop innovative solutions through an agile, de-risked development process. By continuously iterating on feedback and adjusting our strategies, we ensured not only a successful market launch but also positioned the product as a cutting-edge, market-ready innovation. Our approach combined rigorous research with agile methodologies to create a solution that truly resonated with users and stood out in the marketplace.


TESTIMONIALS
'' Marco was a highly committed and efficient partner who was very easy to work with and who continually looked to deliver high quality work that was critical to driving the project forward.  ''

Suzanne Allers
Founding Partner
Untapped Innovation

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Marco Monterzino | Human-centered Designer & Innovation Facilitator

© Marco Monterzino Design 2024

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