My Services





As a human centered designer and innovation consultant, I help startups, SMEs and R&D teams to achieve forward looking solutions by dramatically de-risking the innovation process with a practical, repeatable method.


I operate across product design, service design, strategy, branding and organisational design by putting the user at the heart of the process.

I normally work with my clients in the following ways:


5-day fast paced process, particularly suited for early stage startups, SMEs and companies looking for organisational design:

  • To dramatically reduce risk when approaching an innovation process

  • To cut Research and Development costs down to a fraction

  • To go from a challenge to a user tested rough prototype in 5 days

  • To fast-forward into the future and see how customers react to your idea

  • To redesign the culture of your organisation

  • To create a plan to maintain momentum and launch successfully


Your design partner, growth oriented, perfect for startups and SMEs:

  • To add a design asset to your team

  • To get the best value for your budget

  • To accelerate your growth

  • To dramatically de-risk your innovation process

  • To inject fresh design thinking in your company culture

  • To have a flexible and timely design support always at hand

  • To have your product designed, visualised and prototyped as it evolves

  • To have access to a network of suppliers and industry contacts


Specialist design support, particularly suited for insight agencies, innovation agencies and design studios:

  • To have a Human Centered Design Specialist when you need it

  • To have a facilitator for your in-house R&D workshops

  • To expand your team when a large project comes in


As a member of a multidisciplinary creative incubator, I am able to draw upon a unique network of talent, resources and industry contacts to build bespoke teams and deliver scalable end to end solutions.

My Tools

  • User insight: to derisk the innovation process from the start by researching and understanding the user.

  • Visual ethnography: to visualise users' needs and aspirations through photography.

  • Sustainability assessment: to comply with environmental regulations.

  • Design Sprint facilitation: to accelerate the R&D process and achieve innovative solutions.

  • Ideation: to methodically generate and prioritise ideas.

  • Sketching: to quickly visualise and keep track of ideas as they come.

  • Rapid prototyping: to create a physical model through 3D printing or other digital manufacturing techniques.

  • User testing: to iteratively evaluate a visual, a mock-up or a prototype by testing it with its users.

  • Co-creation: to facilitate ideation and prototyping with the R&D team through Design Sprints.

  • 2D Graphics: to design and resolve graphic and typographic aspects of a product.

  • 3D Design: to use 3D CAD software to resolve the design and engineering of a product.

  • CGI rendering & animation: to produce highly resolved computer generated images and animations.

  • Design development: to evolve a design and solve problems for manufacturing.

  • Supplier sourcing: to identify suitable suppliers and to get quotes.

  • Supplier management: to manage the manufacturing process and to take care of quality control.

My Method





To identify needs, solve problems, prototype & test new solutions quickly and efficiently, I use a bespoke 3-step Human Centered Method:



Through an initial immersion into preliminary user research, the challenge is defined by asking lots of questions and by collecting a vast amount of market and user insights. Brand understanding and positioning exercises are crucial to define new design opportunities and to guide the team safely into new project territory.



With a focus on the user, I research and map out user scenarios to inform our design brief and move into ideation. I co-create ideas together with the client and through a Design Sprint exercise, we develop working prototypes for primary user testing. In this phase we generate and test as many ideas as possible to effectively gauge user feedback and market demand. 



Focusing on the winning ideas, the new design is evolved through further user testing to deliver an impactful and scalable solution. With access to a unique network of resources and industry contacts, I am able to dramatically de-risk the client's journey to market and to give all the guidance and support needed to maintain momentum.

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© Marco Monterzino Design 2018

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