My career began in Industrial Design after graduating from the MA Industrial Design course at Central Saint Martins College in London. That's when I started working with luxury brands, where I honed my skills in human-centred product innovation - here is one of the first projects I had the privilege to work on.

 

I found immense satisfaction working with diverse clients after that, from fast moving consumer goods, to consumer electronics, to food and beverage. This experience revealed that design culture is a deep mindset transferable across industries. Ultimately this led me to focus on human-centred design and facilitation, also known as design thinking, for innovation processes, strategy rollouts, and collaborative workshop activities.

 

Having trained and worked as a designer for many years, design thinking is deeply ingrained in my approach. This enables me to build trust and guide senior leaders and teams through transformative journeys, unlocking their potential for innovation through experiential learning and creative collaboration. My experience emphasises that an organisation or a business are only as good as their people, making collaboration design, user research, user testing, and experiential learning central to the value I bring to my clients.

 

Since 2012, I have been helping senior leadership and project teams discover the power and joy of collaborating in agile digital-first environments to transform, innovate, and thrive in today’s constantly evolving work landscape.

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My work has taken me across industry sectors with large corporations and scale-ups in the public sector including UAE Presidential Court, Innovate UK, UKRI, Knowledge Transfer Network, NHS and in the private sector with LG, PepsiCo, British American Tobacco, Orange, GSK among others.