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Marco Monterzino Industrial Designer and Innovation Consultant London human centered design
Marco Monterzino | Human-centered Designer & Innovation Facilitator

Niche Perfumery Brand

End-to-end human-centered consultancy for niche perfumery startup
 User Research     Design Sprint Facilitation     Product and Service Innovation  

A niche perfumery startup needed to shape its brand and product range. I recruited and engaged with connoisseur users to research fragrance-related experiences, uncovering the emotions and subtle roles that scents play in people’s lives. Through a design sprint, I guided the team in exploring brand extension opportunities and informing product innovation. By rapidly turning ideas into prototypes, the client was able to test and validate a new product and service concept with real-world prospect customers.

'' Working with Marco on our design sprint was an absolute pleasure. His deep understanding of our needs and creative approach delivered a fantastic range of ideas and solutions that truly transformed our brand and product vision!''
Chief Executive Officer

Transform along with your people,

become a future-ready innovation powerhouse!

schedule a free discovery call to start your human-centered transformation journey

Marco Monterzino | Human-centered Designer & Innovation Facilitator

© Marco Monterzino Design 2024

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