Niche Perfumery Brand | Monterzino Design

I am a London based human centered designer and innovation consultant.

I specialise in cross category innovation between user insight and product design. A key aspect of my role is to dramatically de-risk your innovation process.

My aim is to help teams to find forward looking and resourceful solutions for thriving in today's heavily disrupted markets.

I am a London based human centered designer and innovation consultant.

I specialise in cross category innovation between user insight and product design. A key aspect of my role is to dramatically de-risk your innovation process.

My aim is to help teams to find forward looking and resourceful solutions for thriving in today's heavily disrupted markets.

I am a London based human centered designer and innovation consultant.

I specialise in cross category innovation between user insight and product design. A key aspect of my role is to dramatically de-risk your innovation process.

My aim is to help teams to find forward looking and resourceful solutions for thriving in today's heavily disrupted markets.

I am a London based human centered designer and innovation consultant.

I specialise in cross category innovation between user insight and product design. A key aspect of my role is to dramatically de-risk your innovation process.

My aim is to help teams to find forward looking and resourceful solutions for thriving in today's heavily disrupted markets.

I am a London based industrial design consultant with a specialist product innovation skill set and a background in strategy and communication. Since graduating from the MA Industrial Design course at Central Saint Martins School of Art and Design in 2012, I have been operating in cross category innovation between user insight and product design. My services are modular and can be tailored to suit a diverse range of projects.

I am a London based industrial design consultant with a specialist product innovation skill set and a background in strategy and communication. Since graduating from the MA Industrial Design course at Central Saint Martins School of Art and Design in 2012, I have been operating in cross category innovation between user insight and product design. My services are modular and can be tailored to suit a diverse range of projects.

I am a London based industrial design consultant with a specialist product innovation skill set and a background in strategy and communication. Since graduating from the MA Industrial Design course at Central Saint Martins School of Art and Design in 2012, I have been operating in cross category innovation between user insight and product design. My services are modular and can be tailored to suit a diverse range of projects.

I am a London based industrial design consultant with a specialist product innovation skill set and a background in strategy and communication. Since graduating from the MA Industrial Design course at Central Saint Martins School of Art and Design in 2012, I have been operating in cross category innovation between user insight and product design. My services are modular and can be tailored to suit a diverse range of projects.

Your human centered designer

and innovation consultant

Your human centered designer

and innovation consultant

Marco Monterzino Industrial Designer and Innovation Consultant London human centered design

Niche Perfumery Brand

End to end human centered consultancy for niche perfumery startup

A niche perfumery startup needed to give shape to its brand and its product range.

To research fragrance related experiences we engaged with selected connoisseur users. We gathered insights on the emotions, the experiences and the invisible roles that scents play in people’s lives.

Through a series of sprints, we explored the insights that informed both branding and product innovation.

By quickly turning ideas into prototypes the client was able to have a wide variety of product and service ideas tested with real world users.

YEAR: 2018

ROLE: liaison with R&D team, liaison with user insight agency, workshop facilitation, brand strategy, sketching, ideation, 3D Design, prototyping.

OUTCOME: creation of new brand, first product collection and ongoing support.

CLIENT: Secret Client