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Marco Monterzino Industrial Designer and Innovation Consultant London consumer electronics sprint
Marco Monterzino | Human-centered Designer & Innovation Facilitator

Blue Sky Communication Project

In-house sprint series for secret Korean consumer electronics brand
 Innovation Coaching     Sprint Facilitation     Product Innovation  

I was called in to help the in-house design team develop and shape visionary product concepts for a confidential communication project for a Korean consumer electronics brand. Leveraging user research and collaborating closely with expert product designers, my role centred on infusing agile design thinking into the ideation process. Using an agile sprint process, the team were able to create over 20 clear and simple product stories for a 5+ year blue sky future scenario. By the project's end, the team had a prioritised and detailed set of ideas and actionable steps ready for implementation.

'' Marco was a great guide and reliable collaborator, able to ignite productive conversations and to confidently guide our teams into bold new project territory '' 
Creative Director

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Marco Monterzino | Human-centered Designer & Innovation Facilitator

© Marco Monterzino Design 2024

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