Future of Nut Snacking | Monterzino Design

I am a London based human centered designer and innovation consultant.

I specialise in cross category innovation between user insight and product design. A key aspect of my role is to dramatically de-risk your innovation process.

My aim is to help teams to find forward looking and resourceful solutions for thriving in today's heavily disrupted markets.

I am a London based human centered designer and innovation consultant.

I specialise in cross category innovation between user insight and product design. A key aspect of my role is to dramatically de-risk your innovation process.

My aim is to help teams to find forward looking and resourceful solutions for thriving in today's heavily disrupted markets.

I am a London based human centered designer and innovation consultant.

I specialise in cross category innovation between user insight and product design. A key aspect of my role is to dramatically de-risk your innovation process.

My aim is to help teams to find forward looking and resourceful solutions for thriving in today's heavily disrupted markets.

I am a London based human centered designer and innovation consultant.

I specialise in cross category innovation between user insight and product design. A key aspect of my role is to dramatically de-risk your innovation process.

My aim is to help teams to find forward looking and resourceful solutions for thriving in today's heavily disrupted markets.

I am a London based industrial design consultant with a specialist product innovation skill set and a background in strategy and communication. Since graduating from the MA Industrial Design course at Central Saint Martins School of Art and Design in 2012, I have been operating in cross category innovation between user insight and product design. My services are modular and can be tailored to suit a diverse range of projects.

I am a London based industrial design consultant with a specialist product innovation skill set and a background in strategy and communication. Since graduating from the MA Industrial Design course at Central Saint Martins School of Art and Design in 2012, I have been operating in cross category innovation between user insight and product design. My services are modular and can be tailored to suit a diverse range of projects.

I am a London based industrial design consultant with a specialist product innovation skill set and a background in strategy and communication. Since graduating from the MA Industrial Design course at Central Saint Martins School of Art and Design in 2012, I have been operating in cross category innovation between user insight and product design. My services are modular and can be tailored to suit a diverse range of projects.

I am a London based industrial design consultant with a specialist product innovation skill set and a background in strategy and communication. Since graduating from the MA Industrial Design course at Central Saint Martins School of Art and Design in 2012, I have been operating in cross category innovation between user insight and product design. My services are modular and can be tailored to suit a diverse range of projects.

Your human centered designer

and innovation consultant

Your human centered designer

and innovation consultant

Marco Monterzino Industrial Designer and Innovation Consultant London consultant user research branding

The Future of Nut Snacking

In-house user research and branding for American food, snack and beverage company

My brief was to assist the in-house R&D team and insight agency on a user research, product innovation and branding project for an American food, snack and beverage multinational company in London.

Centered around the theme of snacking, the project took shape as a series of user research and ideation workshops in close collaboration with the in-house R&D Team.

This project was all about streamlining the innovation process with a sprint based human centered design approach.

Thanks to structured workshop facilitation, persona creation, 3D visualisation tools and lots of quick sketching, we were able to inject fresh thinking and create a clear way forward for the in-house R&D team.

YEAR: 2017

ROLE: liaison with R&D team, liaison with user insight agency, workshop facilitation, brand strategy, sketching, ideation, graphic design, 3D Design.

OUTCOME: facilitation of brand innovation process and visualisation.

CLIENT: Secret Global Client