The Future of Nut Snacking
In-house user research and branding for American food, snack and beverage company
My brief was to assist the in-house R&D team and insight agency on a user research, product innovation and branding project for an American food, snack and beverage multinational company in London.
Centered around the theme of snacking, the project took shape as a series of user research and ideation workshops in close collaboration with the in-house R&D Team.
This project was all about streamlining the innovation process with a sprint based human centered design approach.
Thanks to structured workshop facilitation, persona creation, 3D visualisation tools and lots of quick sketching, we were able to inject fresh thinking and create a clear way forward for the in-house R&D team.
ROLE: liaison with R&D team, liaison with user insight agency, workshop facilitation, brand strategy, sketching, ideation, graphic design, 3D Design.
OUTCOME: facilitation of brand innovation process and visualisation.
CLIENT: Secret Global Client