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Marco Monterzino Industrial Designer and Innovation Consultant London workshop faciliatation
Marco Monterzino | Human-centered Designer & Innovation Facilitator

Tobacco Harm Reduction

In-house workshop facilitation for secret global tobacco brand
 Creative R&D     Workshop Facilitation     Product Innovation  

Working closely with a diverse R&D team comprising flavour experts, fluid dynamicists, marketing professionals, and innovation thought leaders, I led one of the teams into new project territory during a series of product innovation workshops. A key aspect of my facilitation was reigniting the team's enthusiasm and encouraging out-of-the-box thinking. Through a series of exercises, discussions, and inspirational activities, the team was able to zoom out to see the bigger picture. By the end of the workshop series, the team was more energised than ever, bursting with new ideas and fully aligned on a set of actionable steps to sustain momentum to further the in-house product innovation process.

" Marco's leadership in our innovation workshops was transformative. His ability to inject enthusiasm and foster creative thinking led to an impressive flow of new ideas and a clear direction of travel to drive our project forward. "
Director Research and Science

Transform along with your people,

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Marco Monterzino | Human-centered Designer & Innovation Facilitator

© Marco Monterzino Design 2024

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